Professional PMU Education
Build Your PMU Career with Confidence
Structured, hands-on education for beginners and advanced artists, built on experience, precision, and real industry standards.
Welcome to Eshe Education
Your Journey in PMU Starts Here
Explore our structured education programs designed for aspiring PMU artists at every level — from complete beginners to those looking to master advanced techniques.
On this page you will find individual courses for Brows, Lips, and Eyes, as well as the All In One Bundle — a complete program that covers all three disciplines. Each program is built on real industry standards, hands-on practice, and personalised mentorship.
ESHE Foundation
ESHE Foundation
The basic course is the foundation of a safe and successful PMU career. Through guided education, you develop an understanding of skin, pigments, and technique, with precision and confidence in your work. We build your self-confidence and prepare you for your first clients, with a clear structure, support, and a professional approach from the very start.
Brows
Basic Course
ESHE Powder Brows
Soft, powdery effect with a perfect blend
The ESHE POWDER BROWS technique is a permanent eyebrow shaping method that gives a soft, airy, and natural effect, like lightly made-up brows.
Curriculum
- ✦ How to create a symmetric sketch
- ✦ Algorithm of work and master educator secrets — detailed guided steps from skin preparation to the final effect
- ✦ Theory and demonstration on a model
- ✦ Supervised practice on a model
- ✦ Pigment selection adapted to skin tone and natural brows
- ✦ Photography of work and social media presentation
Lips
Basic Course
ESHE Full Lips
Full, intense colour for perfectly defined lips
The ESHE FULL LIPS technique creates a natural, full, and even lip appearance, like a subtle lipstick. After healing, the lips have a perfect shape and defined contour, without sharp lines. This technique accentuates the lip shape and delivers a long-lasting, elegant result that maintains a natural look.
Curriculum
- ✦ Pigment selection suited to skin tone and desired result
- ✦ Outline and preparation — perfecting lip line and contour technique
- ✦ Algorithm of work — guided steps from skin preparation to the final effect
- ✦ Theory and technique demonstration on a model
- ✦ Supervised work on a live model
- ✦ Photography of work and social media presentation
Basic Course
ESHE Ombre Lips
Natural gradient and soft transition
The ESHE OMBRE LIPS technique creates a beautiful soft gradient effect on the lips, transitioning naturally from a lighter centre to a more defined edge. The result is a dimensional, elegant lip colour that enhances the natural shape while maintaining a soft, effortless look.
Curriculum
- ✦ Pigment selection for a natural gradient result
- ✦ Lip outline and border definition
- ✦ Ombre blending technique — working with shading layers
- ✦ Algorithm of work and pigment application precision
- ✦ Theory and technique demonstration on a model
- ✦ Supervised work on a live model
- ✦ Photography of work and social media presentation
Eyes
Basic Course
Lash Line
Subtly enhanced lash line
The LASH LINE technique subtly enhances the natural lash line, creating depth and definition without an obvious makeup look. The result is a soft, natural-looking enhancement that makes the eyes appear more awake and defined, with a finish that is virtually undetectable.
Curriculum
- ✦ Pigment selection for subtle, natural enhancement
- ✦ Eye anatomy and safety — working close to the eye
- ✦ Lash line mapping and symmetry planning
- ✦ Algorithm of work and application technique
- ✦ Theory and demonstration on a model
- ✦ Supervised work on a live model
- ✦ Photography of work and social media presentation
Basic Course
ESHE Winner Liner
Modern, elegant definition
The ESHE WINNER LINER technique creates a soft, shaded effect along the lash line. The liner is not sharp, but elegantly accentuates the eye shape, giving it depth and definition, while the result looks natural, refined, and long-lasting. After healing, the eyelids retain a subtle, sophisticated finish that enhances the beauty of the eyes.
Curriculum
- ✦ Pigment selection based on skin tone
- ✦ Sketch and shape — eye contour planning, symmetry and proportion
- ✦ Algorithm of work
- ✦ Theory and techniques — eyelid anatomy, pigment work and colour transition
- ✦ Practical demonstration
- ✦ Supervised work on a live model
- ✦ Photography of work and social media presentation
Basic Course
Classic Pin-Up Liner
Timeless eyeliner with a bold wing
The CLASSIC PIN-UP LINER technique delivers the timeless elegance of a perfectly defined wing, inspired by the iconic pin-up style. The result is a bold, precise eyeliner with a flared wing that frames the eye beautifully, offering a look that is both glamorous and enduring.
Curriculum
- ✦ Pigment selection for bold, defined liner
- ✦ Wing sketch and eye geometry — symmetry and proportion
- ✦ Algorithm of work for liner and wing
- ✦ Theory and technique — eyelid anatomy and colour work
- ✦ Demonstration of classic wing liner application
- ✦ Supervised work on a live model
- ✦ Photography of work and social media presentation
Complete Package
ESHE Foundation All In One
All In One — Complete PMU Education
Complete education for lips, brows, and liner in one program that takes you from beginner to confident PMU artist.
Includes all 6 programs
✦
ESHE Powder Brows
✦
ESHE Full Lips
✦
ESHE Ombre Lips
✦
Lash Line
✦
ESHE Winner Liner
✦
Classic Pin-Up Liner
Bonus: Marketing Course included
ESHE FOUNDATION ALL IN ONE – Basic Course
The ESHE FOUNDATION ALL IN ONE basic course runs for 5 days, carefully designed to ensure maximum understanding and mastery of both theory and practice. The course includes 6 live models — 2 models per each work zone.
›9:00 — Meeting with the mentor, introductory talk
›9:30–13:30 — Theory: all three work zones (lips, brows & eyeliner), PMU standards, hygiene and proper approach
›13:30–14:30 — Lunch break
›14:30–15:00 — Movement demonstration
›15:00–16:00 — Student practice on latex
›16:00–17:00 — Marketing course
›9:00–11:00 — Demo: ESHE POWDER BROWS
›11:00–13:00 — Demo: ESHE FULL LIPS
›13:00–14:00 — Lunch break
›14:00–16:00 — Demo: ESHE WINNER LINER
›16:00–17:00 — Practice on latex
›9:00–12:00 — First practical work on a model
›12:00–13:00 — Lunch break
›13:00–16:00 — Work on second model
›9:00–12:00 — First practical work on a model
›12:00–13:00 — Lunch break
›13:00–16:00 — Work on second model
›9:00–12:00 — First practical work on a model
›12:00–13:00 — Lunch break
›13:00–16:00 — Work on second model
›16:00–16:30 — Ceremonial diploma presentation and photo session
›16:30–17:00 — Sharing impressions and closing
What's Included
Every basic course comes complete with the following
Latex Practice
Practice all permanent makeup steps on latex before working on a live model — safely and without stress.
Start Kit
A professionally curated starter kit with all materials needed to begin working independently right after the course.
6-Month Mentorship
Active mentorship support for 6 months after completing the course — answers, work analysis, detailed feedback, and guidance for growth.
Work on Real Models
Every course includes supervised practical sessions on real models. You perform the full procedure under direct guidance from Elena — building real confidence before you work independently.
Education Format
Personalised, One-on-One Learning
All our education programs are conducted in a one-on-one format, giving each student full attention, personalised guidance, and a learning pace tailored to their own progress. This approach ensures the highest quality of training and the most effective results.
Group Educations
Occasionally, we also organise group education sessions — a unique opportunity to learn alongside other aspiring artists in a shared and inspiring environment. Keep an eye on our announcements so you don't miss the next one.
The educations are intended for everyone who wants to learn permanent makeup — from complete beginners with no experience, to experienced technicians who want to refine their technique and expand their knowledge. Every level has its education.
Not at all! The educations are structured to start from the basics and gradually advance. Each lesson is clearly explained and accessible to everyone — regardless of your prior experience.
Each education has a clearly structured plan — from theory to practical application.
Contact us via the contact form, our social media (Instagram, Facebook), or directly by phone.
Yes! Upon successful completion of each education, we issue a certificate confirming your knowledge. You can use this certificate in your professional development and to build client trust.
All educations are conducted in Serbian. All lessons, materials, and explanations are available in Serbian or English with clear and detailed instructions.
Yes! Every student has the opportunity to ask questions — that goes without saying. Elena Sehovac and our team will provide feedback and help you clarify anything that is unclear.
Each education includes a starter kit for beginners. Quality PMU machines, pigments, microblades, and all other consumables needed for work. Additional materials can be found in our shop, where all products have been personally selected by Elena Sehovac.
Contact Us
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