Eshe Academy

Eshe Academy is a PMU community. We offer educations, online courses, video educations, free video tutorials, and premium PMU products for academy members — all through Elena Sehovac's experience.

Elena Sehovac is a renowned PMU expert with over 15 years of experience in permanent makeup. She is the founder of Eshe Academy and is dedicated to educating the next generation of PMU technicians.

Eshe Academy was born from Elena's desire to share her knowledge and experience and to build a strong PMU community. As a recognized expert, she envisioned a comprehensive platform for learning and development where artists can collaborate, support each other, and grow together.

Our mission is to standardize PMU education and make it accessible to everyone — from beginners to experienced professionals — across the Balkans and beyond.

Eshe Academy follows the best international standards in PMU education. The certificates issued are recognized throughout the region.

The academy already has members from all Balkan countries. All interested artists can become part of the academy without national restrictions.

Elena specializes in numerous PMU techniques — from microblading to permanent eyeliner. Her specialization encompasses comprehensive knowledge of pigments, techniques, and safety.

Yes! Elena personally leads the education process and students receive direct feedback from her during every training. When academy members reach a certain level (rank), they gain the opportunity to independently lead educations in accordance with the academy's rules.

Educations at Eshe Academy are designed to meet the needs of various student profiles, regardless of their prior experience in the beauty industry. They are intended for all who want to build a safe and successful career in the field of permanent makeup, as well as those already working in the industry who want to advance their knowledge, technique, and results. The education programs are especially tailored for beginners with no prior experience, but who have the desire to learn thoroughly and properly from the very start. Through a clearly structured theoretical and practical component, students gain an understanding of skin, pigments, working techniques, hygiene standards, and the correct approach to clients. The goal is to build solid foundations that enable safe and independent work. On the other hand, the educations are also extremely valuable for existing PMU artists who want to elevate their level of work. Whether they want to refine a specific technique, correct errors in their work, improve healed results, or deepen their understanding of pigmentology, Eshe Academy provides advanced knowledge and practical guidance that leads to outstanding results. The educations are also suitable for those looking to make a career change and enter the beauty industry, as well as those already working with clients (cosmeticians, makeup artists) who want to expand their service offering. The focus is not only on technique, but also on developing a professional approach, confidence in work, and building a recognizable style. Regardless of whether someone is just starting out or looking to advance existing knowledge, educations at Eshe Academy provide the support, clarity, and concrete skills needed for long-term success in the PMU industry.

Prior experience in PMU techniques is usually not a required condition for starting an education, although it may offer certain advantages in the learning process itself. PMU educations are, in most modern academies, structured to begin at the foundational level and gradually introduce students to all the key segments of this profession. This means the programs are suitable for beginners who are encountering pigmentation, needles, devices, and skin work for the first time. During training, students go through a theoretical component — learning the basics of skin, pigmentology, hygiene, and safety protocols — as well as a practical component where techniques are practiced first on artificial substrates and later on live models. Beginners without any prior experience have an equal opportunity to become successful PMU artists, as all skills are built from the ground up. The key to success in this profession is not prior knowledge, but dedication, practice, patience, and a willingness to continuously improve. That is why PMU educations are most often designed to be accessible to everyone — both those just entering the beauty industry and those who already have experience but want to expand their skills or change the direction of their career.

Educations in the field of PMU (Permanent Make-Up) are organized to allow students to progressively and thoroughly acquire knowledge and skills. The program consists of a theoretical and a practical component. In the theoretical component, students learn the basics of skin anatomy, pigmentology, hygiene standards, work safety, and proper client preparation. Various working techniques are also covered, as well as the correct handling of the device. The practical component of the education is focused on hands-on practice — first on latex, where confidence in movement and hand control is developed, and then on live models under the supervision of the educator. Throughout the entire process, students receive guidance, corrections, and advice to help them master the technique as precisely as possible. The educations are usually structured so that knowledge is built step by step, without skipping the fundamentals.

Applying for an education is very simple and takes place through direct contact with the academy or educator. This can be done via Instagram, the website, email, or phone. After the initial contact, the student receives basic information about available dates, pricing, course content, and participation conditions. It is necessary to fill out an application form and pay a deposit to reserve a spot. The number of students is often limited in order to ensure quality individual attention during the work.

Yes! If you are not sure which course is right for you, contact us and our team will advise you on choosing the most suitable program.

Yes, asking questions is not only allowed but encouraged. During the education, students have the opportunity to request additional explanations, clarifications, or advice from the educator at any time. Interactive communication is key to quality learning, especially in the PMU industry where precision is extremely important. A good educator encourages questions because they help students better understand the technique and avoid mistakes in practice. Additionally, educations within the ESHE Academy include post-course support, where students can continue to receive help and advice.

For a basic education, students are provided with a starter kit containing all the materials needed for the work. To follow a PMU education, the basic professional tools used during the practical component are typically required. This most commonly includes a PMU device, needles of various configurations, pigment, holders, as well as additional equipment such as pigment rings, anesthetic, and materials for hygiene and protection. The goal is for the student to have everything needed to safely and effectively follow the education and develop their skills in controlled conditions. For an advanced education, students are required to bring their own materials so that the educator can adapt the technique to the materials the student already uses.

Yes, upon successful completion of the education, students receive a certificate that confirms the knowledge gained and the training completed. The certificate is issued by the academy and the educator and serves as proof that the student has completed both the theoretical and practical components of the program. The certificate can help in building client trust and in career development.

Educations are held in Serbian and English. If an education takes place in a country where these languages are not spoken, the organizer is responsible for providing a translator in order to facilitate easier understanding and following of all content. The goal is for all students to clearly understand every part of the process, without any language barrier.

All products in our shop are personally selected by Elena Sehovac. We offer only quality and reliable PMU equipment that she uses herself.

You can contact us via the contact form on our website, or follow our social media (Instagram, Facebook) for a quick response.

Subscribe to our newsletter on the website or follow our social media for announcements of new courses, tutorials, and products.